The weekly read

Maya, SEO lead at Tallyfox, on the Starter plan with 40 questions. She reads the week's change, finds the gap in cited sources, and hands an action's brief to the content writer.

Inbox

Tallyfox's answer share rose from 21% to 23% this week.

4 new actions drawn from the gap

Upcoming runs: tomorrow, all engines

On Monday the inbox tells her that the brand she follows has moved, and that there are new actions; she opens the change.

Answer share · last 7 days

Filters: all engines, app and API labelled · United States · all topics · 1,800 answers

Tallyfox: mentioned in 412 of 1,800 (23%), top pick in 121 · last week 21%

Ledgerly: mentioned in 738 of 1,800 (41%), top pick in 322 · last week 41%

Billwise: mentioned in 486 of 1,800 (27%), top pick in 150 · last week 28%

Quoteo: mentioned in 265 of 1,800 (15%), top pick in 40 · last week 14%

She reads Tallyfox's answer share against each competitor's and last week's, each figure with its count, engines, surface, and country.

Tallyfox · what the answers say

Recommended in 188 of the 412 answers naming it; listed in 224

Named from a cited page in 301; from recall in 111

Sentiment: positive · "easy to set up", "good for solo work"

Wrong fact: "Tallyfox starts at $19 a month" · 14 answers · fact says $9

Open these answers

She sees recommended against listed, cited against recalled, the phrases behind the sentiment, and one answer contradicting a fact; she opens the answers to check one by hand.

Cited sources · where Ledgerly is cited and Tallyfox is not

invoicing-roundup.example · editorial · cited in 96 answers

freelancehub.example · forum · cited in 71 answers

Reddit · r/freelance · cited in 58 answers

Own pages: tallyfox.example cited in 40 answers

She sees which domains and pages the engines cite, by source type, and which of them name Ledgerly and not Tallyfox.

Actions

New · Get into invoicing-roundup.example's comparison · third-party presence · moves 9 questions, 2 competitors · retrieval

New · Add a comparison page against Ledgerly · own page · moves 6 questions · retrieval

New · Correct the price in 14 answers · fact correction · moves 3 questions

New · Get named in r/freelance threads · third-party presence · moves 5 questions · recall

The gap is turned into actions, ranked by the questions and competitors each would move, and marked for retrieval or recall.

Brief · Get into invoicing-roundup.example's comparison

The page: invoicing-roundup.example/best-invoicing-software

What it must say: Tallyfox starts at $9 a month, sends invoices in 30 currencies, is built for freelancers.

Evidence: cited in 96 answers where Ledgerly is named and Tallyfox is not; 4 sample answers

Send to: sam@tallyfox.example

Send by email

Copy read-only link

The action's brief names the page, what it must say, and the evidence; she sends it from the action to Sam, the writer, by email or as a read-only link, and he reads it without a seat.

Actions

In progress · Get into invoicing-roundup.example's comparison · brief sent to Sam, content, by email

New · Add a comparison page against Ledgerly

New · Correct the price in 14 answers

New · Get named in r/freelance threads

The action shows in progress, with who has its brief; when done, it is shown on the trend and measured after.